RAI Amsterdam

A future proofed new vision and strategy brought to life

RAI-amsterdam - a Kinetic Consultancy case

Kinetic Consultancy has been responsible for developing a new vision, strategy and business model for the international leading RAI Amsterdam Exhibition and Conference centre. By igniting innovation and social connection through place making. Supporting the RAI with a business and community approach to develop its city centre location, transportation hub alongside its core business model and structure.

Realised for RAI Amsterdam

  • A future proofed vision and strategy for its core and non-core business
  • Commercial master plan for the site (app. 208.000m2)
  • Designer selection
  • Customer Research
  • Long-term business plan and separate in-depth business cases
  • Complete business support in implementation within the company and its external stakeholders

“This day and age asked for true foresight with the human scale as foundation to realise impactful change in society. Kinetic Consultancy has used their unique capabilities to connect our stakeholders, our organisation and ideas to achieve remarkable and innovative goals.”

Paul Riemens PHD - CEO RAI Amsterdam